Posted: January 30th, 2013
On Tuesday January 29th, we hosted a webinar to discuss Best practices in Pinterest Promotions, just in time for the Valentine’s Day Holiday. On the webinar, our Head of Customer Success, Alex Littlewood, presented ways for marketers to:
- Harness the financial power of the #3 US spending holiday by driving Pinterest activity and e-commerce.
- Launch a promotion in 3 days, with the best possible user experience for participants.
- Save hours in management and tracking of participants using our best-in-Class promotions tracking technology.
Posted: January 27th, 2013
Pinterest is gradually rolling out ‘News’ feature. The Activity tab is going to be phased out and replaced with the ‘News’ tab. The feature is designed to boost content discovery. It will show the boards into which pins are going – allowing users to easily discover new boards and also perhaps increase reciprocal following.
Brands and marketers are looking for ways to scale audience on pinterest, boost following and generate engagement. The advent of ‘News’ feature can dramatically board discovery for brands that employ repinning as their engagement strategy. A great way to increase the number of high quality followers on Pinterest is to engage pinterest users that are already pinning a lot from your website (pinfluencer dashboard provides that report). Now with the “News” feature this repinning will increase the visibility of brand’s boards on the News tab of Pinterest users, resulting in more followers and increased number of repins of their board content driving traffic, sales and product awareness.
Of course, it is not yet clear if pinterest users discover content by going to their profile page. Our experience suggests that majority of pin discovery happens on user’s feed and category pages. Of course, Pinterest can embed ‘News’ content into the weekly email causing brand’s boards to shop in user’s inbox. That would be amazing, isn’t it! The diagram below sums it up. You can read more about this on Mashable.
Posted: January 16th, 2013
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals (watch the webinar to learn who). On the webinar, our Head of Customer Success, Alex Littlewood, revealed results such as:
- All ~200 brands are seeing growth in traffic from Pinterest ranging from steady to massive growth.
- The frequency a brand Pins correlates to increasing web traffic, and the law of diminishing returns applies.
- Promotions are key to driving results in Pinterest.
Posted: December 29th, 2012
Pinfluencer constantly studies and examines the psychological reasons why users are increasingly excited and engaged on Pinterest. We believe that Pinterest makes web browsing extremely efficient. When users are planning their wedding, re-modeling their kitchen, looking for a recipie or getting ready for a DIY inspiration — they can either spend hours and hours hopping from site to site that are surrounded with text, ads and spammy links or they can browse curated, high quality, carefully selected collections on Pinterest. Which do you think is easier? Read more »
Posted: December 23rd, 2012
Web is changing. It isn’t just a collection of text and links. It is gradually becoming hyper-visual turning into a web of things and objects. Because images are easy to produce, consume, share and collect, images are becoming vehicles by which consumers express taste and seek interest based communities. Taste is Intent. Pinterest is the first image and interest based social network which has made collection and intent expression extremely easy. These networks are pixelating the web.
Pixel Web = Image and Interest based social networks (for e.g. Pinterest) + Image and Photo feeds on websites (for e.g. Fab).
Read more »
Posted: December 18th, 2012
Pinfluencer has hosted and tracked over 50 pinterest promotions and noticed that our promotions cause an increase of 150+% in the followers/day for the brands. What this means is while a promotion is active brands experience a second and third order effect of gaining new followers beyond contest participation.
Read more »
Posted: December 13th, 2012
Pinfluencer participated in a panel at the social curation summit in LA and we shared our thoughts why Pinterest really matters.
- Pinterest is a network of visual and sharable hyperlinks. Links are the fundamental building blocks of the internet. All distribution and monetization on internet happens via links.
- Pinterest makes those links human.
- Those visual links are actually products, experiences and objects that people want to collect and share.
- The visual link collections and sharing create a happy viral loop between your website and pinterest.
- That happy viral loop drives recurring traffic and sales ($$).
- And that’s why marketers and businesses should care about Pinterest.
Posted: December 8th, 2012
Pinterest is fast becoming a powerful place to run sweepstakes, contests and other promotions to trigger shopping sessions and build new customer databases. The nature of Pinterest’s virtual shopping lists drive high quality referral traffic and sales conversions in addition to creating a community of engaged brand ambassadors.
Pinterest promotions are unique in their promise of driving referral traffic via repinned content and viral reach of your newly launched line of products. Facebook continues to be the best platform to drive brand awareness and conversation, but when it comes to attracting new traffic that is laden with shopping intent, Pinterest promotions are your best bet. And Pinterest promotions hosted on facebook converts your facebook fans into avid pinners while generating additional ROI on a network that many brands have spent time and money nurturing. Read more »
Posted: November 29th, 2012
Starting your presence on Pinterest is a huge investment of time and effort. Picking the right board themes, choosing the right pins and building an active follower base are daunting tasks. While there are many ways to go about it, we think there are a few right ways of establishing brand identity and community on pinterest. In this blog post you will learn one such way — 4 basic steps that you can use to create and promote your pinterest profile using Pinfluencer. The best part is that you can execute them while staying on Pinfluencer’s free trial (excluding promotions due to legal stuff). Read more »
Posted: November 26th, 2012
Earlier this month Pinfluencer launched ROI tracking for pins via its industry leading integrations with all major web analytics providers – Google Analytics, Adobe’s SiteCatalyst (Omniture) and Coremetrics. This allows brands to see metrics such as Revenue/Pin, Visits/Pin and reports such as Top pins by revenue, Top pins by visits etc. These metrics put dollar value on your pinterest presence and measure the true ROI of your investment in Pinterest. The set up does not require any pixel or tag integration on your website and with a few simple steps you can start seeing these ROI metrics and pin-to-purchase reports on your Pinfluencer dashboard. Read more »