Posted: August 3rd, 2012
Author: Sharad Verma | Filed under: Piqora Features
As a brand starts out its presence on Pinterest, there are 3 key questions that need to be answered –
- What themes a.k.a Pinterest boards to create to express the voice of the brand and reflect its soul?
- What content to be pinned on the boards – lifestyle, product etc?
- What type of community to build – which demographics/category to follow, who should be following the brand etc.?