Posted: July 25th, 2012
Author: Sharad Verma | Filed under: Pinterest Analytics, Piqora Features
Pinterest is a unique visual interest graph where consumers are self selecting products, e-commerce categories and expressing brand affinity. At Pinfluencer, we think of Pinterest as a giant database of shopping intent. Pinfluencer’s analytics product is designed to make it easy for brands and retailers to take advantage of consumer’s shopping intent and take direct, repeatable and effective actions to convert those prospective buyers into actual buyers. Here are some specific ways Pinfluencer helps brands and retailers –
1. Identify and reach out to your prospective buyers
Pinfluencer’s recent pinner report shows your most engaged pinners yesterday, last week etc. Pinfluencer creates an engagement score for these recently engaged pinners which indicate how active these pinners are on your website. The more active they are, the more likely they are to buy. Share this data with your CRM team and use the facebook and twitter handles to reach out to your prospective buyers.
2. Build relationships with your influential pinners
Data Scientists at Pinfluencer have created a simple yet sophisticated algorithm to easily measure the influence of your engaged pinners and followers. Influential Pinners create disproportionate # of repins for your content. The more influential pinners visit your site or profile and pin, the more clicks your website gets.
3. Measure your brand engagement on Pinterest
If you don’t measure it, you don’t act on it. Pinfluencer’s expert team of data scientists have created KPIs around Pin-Rate, Virality, Revenue/Pin etc. to help you stay on top of your pinterest performance. Pinfluencer computes engagement score for every pin, pinner and board to help you decide where to focus your social media and marketing efforts.
4. Beautiful, Usable and Actionable Analytics
Amongst many things, what our customers most like about Pinfluencer is how easy it is to use the product. We put the customer first and designed it with the user in mind. We wanted to created a secondary pinterest experience that is as fun to browse as it is easy to get insights. Pinfluencer is built around recommendations and actions allowing our customers to easily follow influential pinners or pin their viral website content directly from our dashboard.
5. Deep Competitive Insights
Want to know which products of your competitors are trending? Need some ideas on what boards to create? Pinfluencer helps brands not only benchmark themselves and compare themselves against competition, but also gives brands access to their competitors influential pinners and trending pins.
Pinfluencer is a unique team of big-data scientists and engineers who obsess about UI and customer experience. Our technology crunches and scores a lot of data every second to bring brands actionable analytics on Pinterest. We are working on some exciting new products. Stay tuned.
–Sharad Verma (ceo/co-founder, Pinfluencer)