Why influential pinners matter?

Posted: July 30th, 2012
Author: | Filed under: Industry Insights, Pinterest Analytics, Pinterest Best Practices, Piqora Features

Pinfluencer is a visual CRM that empowers retailers and brands to identify, connect and build relationships with their most active, engaged and influential pinners a.k.a brand advocates. Your most loyal users are the ones who are taking the effort to spend time on your website and pinning. Pinfluencer helps you solidify your relationship with your most valuable users.

Influential Pinner report of Pinfluencer provides the list of pinners who are not only influential but are also engaged with your brand’s website. Since these pinners are already engaged with your website they are likely to follow your brand back when you follow them on Pinterest.

More Repins and Traffic — Influential Pinners generate disproportionate amount of repins leading to more eyeballs that culminate in clicks. When you follow your influential pinners, your board pins start to appear in their feeds. That leads to more repinning and since those repins are from influential pinners it causes even more repinning. More Repins –> More Traffic.



More Followers — Pins and repins from your influential pinners multiply really fast and cause your brand to appear to in the feeds of users are 2 or 3 degrees away. That generates more brand awareness, more visits to your pinterest profile and your brand gets more followers.

Following your influential pinners solidifies your relationship with them and can make them even bigger of a brand advocate. Pinfluencer makes it really to track your most engaged and influential pinners and follow them directly from your Pinterest Analytics dashboard. Learn more out pinfluencer’s pinterest analytics product at pinfluencer.com

–Sharad Verma (ceo, pinfluencer)